10 Exciting Clean Beauty Ideas That Can Transform Your Skin At 35+

In today's world, clean beauty is more than a trend; it's a movement and it's the future. As women approach and move beyond 35, especially during perimenopause and post-menopause, the need for effective, safe, and nurturing beauty products becomes crucial. Skin changes along with everything else ladies. With advancements in science and nature, we are witnessing a remarkable era in clean beauty that addresses the distinct needs of aging skin. Let’s explore ten innovations that can elevate your skincare journey after 35.

1. Neurocosmetics: The Intersection of Beauty and Brain Science

Neurocosmetics is an exciting field that examines how skincare ingredients can affect our mood and emotional well-being at ALL stages in life. For example, some brands are using natural ingredients like lavender and chamomile, known for their calming effects, to create products that brighten both your skin and mood. Hmm, sound familiar? Research indicates that formulations designed to enhance serotonin and dopamine levels not only improve skin appearance but also provide emotional support—especially valuable for women undergoing hormonal changes. This is powerful as skincare no longer is overwhelming or feels like a chore but more like needed self-care!

2. The Power of Plant-Based Ingredients

Nature is becoming the go-to solution for effective skincare. Ingredients like aloe vera, rich in vitamins C and E, and shea butter, which contains essential fatty acids, are now central to clean beauty. Recent studies show that botanical oils can provide up to 30% more hydration compared to synthetic alternatives. This emphasis on herbal extracts addresses specific skin concerns such as dryness and signs of aging, allowing your skin to thrive without the risks posed by harsh chemicals. Dry skin and hormonal breakouts might be a concern but there is relief. When combining salicylic acid from it's natural source the willow bark tree and retinol from vitamin A should take care of deeper acne problems. But now partner these two powerhouses with lavender, rosemary and milk thistle and your mood and feeling gets a lot better from natures scents.

3. Acids: The Ultimate Skin Saviors

While acids may seem intimidating, they are essential for skin renewal. Many brands have integrated gentle, plant-derived acids like lactic and glycolic acid into their products. These ingredients facilitate cell turnover and improve moisture retention. A recent survey found that 72% of users reported noticeable improvements in skin texture after just a month of using gentle acid-based products. As we age, these formulations become vital for maintaining smooth, youthful skin. Personally, glycolic acid partnered with lactic acid is my favorite when formulating a product. Glycolic and lactic acids give cell turnover and work superior together with natural ingredients like chamomile, cucumber, jojoba, or say dandelion to nourish skin at the same time.

4. Changing Your Makeup

As your skin undergoes various changes throughout the years, it becomes increasingly important to adapt your makeup routine to reflect those changes. The natural aging process, environmental factors, and lifestyle choices can all contribute to shifts in skin texture, tone, and hydration levels. Since your skin is no longer 18 or maybe 25, it is essential to recognize that not only does your skincare regimen need to be updated, but your makeup products and techniques should also evolve accordingly.

In particular, opting for mineral makeup can be a game-changer for mature skin. Mineral makeup is formulated with natural ingredients that are often gentler on the skin, making it an excellent choice for those who may experience sensitivity or irritation from traditional makeup products. Furthermore, many mineral foundations and powders contain light-reflecting properties that work to blur imperfections, such as fine lines, wrinkles, and uneven skin tone. These light reflectors can create a soft-focus effect, enhancing your skin's natural radiance while minimizing the appearance of flaws.

Additionally, the texture and finish of your makeup should be reconsidered as your skin matures. Cream-based products can provide a more hydrating and luminous finish, which can be particularly beneficial for dry or dehydrated skin types. On the other hand, opting for lightweight, breathable formulas can help prevent the makeup from settling into fine lines, ensuring a smoother application and a more youthful appearance.

Moreover, it is vital to pay attention to the color palette you choose for your makeup. As skin tones can shift with age, selecting shades that complement your current complexion can enhance your overall look. Warmer tones may become more flattering, and incorporating soft, natural hues can help to brighten your face without overwhelming it.

Ultimately, embracing the changes in your skin and adjusting your makeup accordingly can lead to a more polished and confident appearance. By choosing products that cater to your skin's current needs, you can achieve a beautiful, age-appropriate look that highlights your features while celebrating the wisdom and experience that comes with maturity.

5. Personalized Skincare

The days of one-size-fits-all skincare are fading fast. Advances in technology allow for personalized skincare regimens tailored to your unique skin type and concerns. Brands now offer assessments to curate a product lineup just for you. For instance, a company might analyze your skin through quizzes or consultations, ensuring that every ingredient is geared toward addressing the challenges of menopause. This personalization can lead to a 25% increase in customer satisfaction.

6. Probiotics With High Quality Formulas

Probiotics are beneficial not only for gut health but also for healthy skin! Products infused with these good bacteria may help balance your skin’s microbiome, which is essential for maintaining a strong skin barrier. Studies indicate that probiotics can reduce inflammation and acne by up to 30%, whether taken orally or used in a skincare formula. Brands incorporating probiotics show a deep respect for the interplay between our inner and outer health, bringing a holistic approach to skincare. No worries, if you are taking a probiotic orally and using high-quality skincare with premium ingredients, you are already there. With all of our processed foods, everyone should be on a probiotic. I orally take one that has 14 strains.

7. Mineral Makeup with SPF

The era of thick, clogging makeup is over. Clean mineral makeup is lightweight and breathable, ideal for sensitive or dry skin, which can become more common with hormonal changes. Many mineral makeup formulations are infused with skin-loving ingredients like zinc oxide, which offers both coverage and sun protection. Additionally, brands now offer an expanded range of shades to suit diverse skin tones, promoting inclusivity across the beauty industry.

8. Innovative Multiple-Use Products

As women seek simplicity in their beauty routines, many brands are creating multi-functional products. Consider tinted moisturizers that offer hydration, UV protection, and coverage—all in one. According to recent market research, these products save users an average of 10 minutes in their morning routines. They help reduce clutter while delivering quality skincare, aligning with today’s fast-paced lifestyles. I am loving cream blush and lipstick hybrid formulas. These give two uses versus one and check out eye shadows that double as blush!

9. Advanced Sun Protection

In recent years, the necessity of sun protection has gained more attention, leading to innovative SPF products that combine effective sun defense with skincare benefits. New formulas are available that provide broad-spectrum protection without leaving a greasy residue. Choosing mineral-based sunblock can offer a dual benefit: nurturing your skin while protecting it from premature aging caused by UV rays. I use sun protection in it's purest form made from minerals. Minerals extracted from the earth! Below are my two choices.

10. The Rise of Clean Beauty Education

As more women seek clean beauty, a demand for education is on the rise. Brands are stepping up by offering resources, tutorials, and workshops to help consumers make informed choices. By understanding ingredients and their benefits, you can feel empowered to personalize your skincare routine. Knowledge is an essential tool in navigating the expanding world of clean beauty, giving you the confidence to choose what's best for your skin. I saw this years ago as a makeup artist and how neurocosmetics played a role with the brain and nervous system reaction when certain products were placed on the skin. Good-bye artificial anything!

Embrace Your Skin Journey

The future of clean beauty is vibrant and full of promise. With a focus on natural ingredients, innovative science, and personalized care, skincare for women over 35 and into their 60s and beyond is evolving to meet our unique skin needs. From neurocosmetics to sustainable practices, these advancements are not only altering our beauty routines; they're transforming how we invest in our self-care.

Skin changes become noticeable throughout life, with visible aging generally starting around age 25, as skin cell renewal slows down. More significant changes like wrinkles and sagging become more prominent in the 30s and 40s as collagen and elastin production decrease. Hormonal shifts, particularly during menopause, can further accelerate skin changes, including dryness and thinning. 60s and Beyond: Skin continues to age, becoming thinner, more fragile, and more prone to wrinkles, sagging, and age spots. We need to celebrate our changes but also feel good in our skin when using premium products. There is an answer to your questions when choosing ageless beauty products. You just need to know where to look and who to ask.

Embrace these exciting changes in clean beauty, and empower your skin journey beyond 35. The future looks radiant—and so can you!

As always contact me or leave a comment: genelle@faceitskin.net

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Genelle Holub

Pro Makeup Artist

Certified Nutrition Esthetician

Face It Skin Founder