Indie brands stand out because they are not churned out in bulk; instead, they are meticulously crafted with a focus on quality. These independent labels are dedicated to delivering exceptional products while driving positive change. Unlike well-known celebrities or heavily funded companies, indie brands put in extra effort to build genuine connections with their communities, manufacturers, and labs, all while striving to connect with you on a personal level. So what is a beauty indie brand like?
Indie beauty brands are a breath of fresh air to the beauty industry because of our authenticity and because we are not backed by money from corporations or our status. Indie brands are managed by their founders entirely, and their beliefs are a huge part of the company as well, with some of them being organic, zero-waste, crafted, and/or entirely vegan, and cruelty-free!
Indie brands like to source locally to support their economy which reduces our carbon footprint. Consider our Refreshing Retinol Cream. Produced in Oregon, our labels come
from Lake Oswego, and the graphic designer for our labels and website, Stilo Designs, is based in Happy Valley. Our packaging is sourced from Idaho and California. I know my suppliers and manufacturers personally, by name and history. Together, we are more than just numbers; we have built relationships, and I hope this connection extends to you, a valued person. We are dedicated to skin health and overall well-being, which is why we carefully select unique, locally sourced ingredients to create the best products.
This is the essence of an indie brand.
You will find some indie brands sold on Etsy where they don't work with labs while some contract with specialty manufacturers, like our brand. Our collaboration with a manufacturer is to ensure quality control in a white zone lab and get what we ask for (vegan, cruelty free and no toxic ingredients).
You are buying my passion that isn’t mass production. Products are carefully crafted and we know it's not a one size fits all. Quality of product is important to you and us which translates to People over $ales. You get personalized customer service and our community is important for us to connect with, for our relationships so then our investment turns out to be you!
We do all of our own social media, emails and answer our clients personally. While I seek out the best of the best locally and try to surround myself with other local indie brands like, Stilo Designs, Bridge Nine Candles, and Olivia Grace Co. and use them whenever I can. Ways for you to support indie brands are; following us on social media, sharing our posts, commenting and liking them and of course purchasing so we can keep creating. But it's more than this.
Indie brands work hard support the trickle down theory by supporting all things local. It's bigger than just supporting other indie brands. Our brand supports farmers and suppliers, locally first, for our ingredients and know where our ingredients come from.
Indie brands are always pushing the beauty boundaries, testing the conglomerate owned beauty brands and working to make a difference. Another example of this is our multi-use Hybrid Cheek & Lip Tints and Color Sticks.
Our Hybrid Tints are to be used on lips and cheeks and takes clean beauty to the next level. This luxurious glossy tint, infused with a subtle hint of cinnamon, exudes sophistication when applied to both cheeks and lips. This product offers sheer color, superior shine, and long-lasting hydration, providing glossy cheeky blush and lip tint experience. For an added radiant glow, apply this tint over your blush and lipstick or wear alone. We make 8 gorgeous shades!
Our Color Sticks are a cutting-edge, versatile product that glides on effortlessly and delivers stunning results and are so easy to use. The retractable crayon design isn't messy like a jar, and is easy to apply on your cheeks, lips, and eyes. Use them on your eyelids for a creamy shadow, on your cheeks for a luscious blush, or as a rich lipstick for your lips. We make 6 shades with 3 new ones coming soon!
So, as indie brands continue to make a direct connection with all of it's resources and you, we are here everyday willing to help the consumer get answers for their beauty dilemmas. Nothing you can think of is too big or small and really we have your beauty well-being at the core of our company. Let's spread the word and share the goodness of what is yet to be discovered for all!
Thank you for being a part of our Face It Skin community and reading my blogs. If you like podcasts click the link below, to listen as I am interviewed by Pod Shar Media on how it all started: https://open.spotify.com/episode/2QlwdQwNMeVCValrSJLC1a?si=KC_CNai7T5iuMFW3moo_sQ&nd=1&dlsi=4b1bfb92bfb044d2
Be glowing,
Genelle
Makeup Artist
Nutritional Certified Esthetician
Founder
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